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The Influence Of Mass Media On Outcomes Of Public Issues

The Influence Of Mass Media On Outcomes Of Public Issues

Submitted by • September 28, 2013 customwritingtips.com

Mass-media operations are among the common policy tools mostly used to endeavor to influence civic opinion of precise issues. The influence of mass media on outcomes of public issues has been identified to be short lived since mass media coverage tends to jump from one issue to another most often from week to week (Sampei, 2009).

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