Skip to Content

Positioning Strategies

Positioning Strategies

Submitted by • October 10, 2013

Positioning is the way in which a product is defined by consumers based on important attitudes (Padgett & Mulvey, 2009). It is the place or position that a product occupies in the customer’s mind relative to competing products.

Voted by:
Voted by kallen

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>