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PSY-chosis: K-Pop Can Teach Marketers How To Go Viral

PSY-chosis: K-Pop Can Teach Marketers How To Go Viral

Submitted by • September 30, 2013 www.callbox.com.sg

What can Psy teach us about marketing? It’s a phenomenon that leaves people asking how, despite of the language barrier and the apparent lack of artistry in music making, do these songs capture the heart of the public across all cultures?

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