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Newsflash! The Word “Marketing” Is In “Content Marketing”

Newsflash! The Word “Marketing” Is In “Content Marketing”

Submitted by • September 27, 2013 singapore-b2b-marketing.com

When content marketing campaigns fail, the culprit always seems to be the same thing every time: “It’s because the content wasn’t great.” While that may be true, in most cases there’s actually a different reason, one that’s usually just under our noses, but significantly more impactful.

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